PROFESSOR FRLIX AMOAH

Faculty of Business and Economic Sciences
Lecture title: "Navigating Evolving Consumer Expectations in a Disruptive Marketing Ecosystem Ecosystem"

Date: 6 August 2026

Prof. Amoah’s lecture explores how rapid technological advancements and empowered consumers have transformed the modern marketing landscape. He argues that traditional marketing approaches, centred on mass communication and broad audience targeting, are becoming less effective as consumers gain greater access to information, increased market influence and higher expectations.

PROFESSOR LEWARD JEKE

Faculty of Business and Economic Sciences
Lecture title: "The Conundrum of Financial Liberalisation: From reform to crisis"

Date: 22 July 2026

The lecture interrogates financial liberalisation—one of the most influential yet contested economic policies of the last 50 years. Grounded in McKinnon and Shaw’s seminal work, the original promise was clear: remove state controls on interest rates, credit and capital flows, and financial systems would deepen, savings and investment would rise, and growth would accelerate.

PROFESSOR SYDEN MISHI

Faculty of Business and Economic Sciences
Lecture title: "Homo Economicus, Homo Sapiens: Reclaiming Economics’ Problem-Solving Ability"

Date: 19 August 2025

The lecture challenges the long-standing economic model of Homo economicus—one that assumes the perfectly rational, self-interested decision-maker—and illustrates the adroitness of a paradigm that embraces Homo sapiens, the real human being, with inherent emotions, biases, incomplete information, thus bounded rationality.